What is Aura?
An introduction to Aura - the unified sales platform for scheduling, pipeline management, and AI-powered call analytics
What is Aura?
Aura is a unified sales platform that brings together scheduling, pipeline management, call recording, and AI-powered analytics in one seamless experience. Instead of juggling multiple disconnected tools, sales teams use Aura to manage their entire sales process from first touch to closed deal.
The Problem We Solve
Modern sales teams typically use 5-7 different tools:
- Scheduling tools like Calendly for booking meetings
- CRMs like Salesforce or HubSpot for tracking leads
- Call recording tools like Gong or Chorus
- Analytics platforms for performance insights
- Communication tools for follow-ups
This fragmented stack creates data silos, context switching, and lost insights. Deals slip through the cracks, rep performance is hard to measure, and leadership lacks visibility into what's actually happening on calls.
How Aura is Different
Aura combines all these capabilities into a single, cohesive platform:
| Traditional Stack | Aura |
|---|---|
| Calendly + CRM + Gong + Spreadsheets | One unified platform |
| Manual data entry between tools | Automatic data flow |
| Siloed insights | Connected analytics |
| Multiple subscriptions | Single platform |
Core Capabilities
Intelligent Scheduling
Create booking links with custom questions, availability rules, and automatic lead qualification. Embed directly on your website with full customization.
Visual Pipeline
Track opportunities through your sales stages with a Kanban-style pipeline. See booking intents, leads, and calls all in one view.
AI-Powered Call Analytics
Every call is automatically recorded, transcribed, and analyzed using the 7-stage framework — scoring across rapport, discovery, gap, financial qualification, pitch, objections, and close, plus a coaching payload of missed questions and line rewrites.
Attribution & Analytics
Understand where your best leads come from with UTM tracking, conversion funnels, and team performance dashboards.
Who Uses Aura?
Aura is built for:
- Sales teams who want to close more deals with AI-assisted insights
- Sales managers who need visibility into team performance
- Revenue leaders who want connected data across the funnel
- Founders running sales themselves who need an all-in-one solution
Getting Started
Ready to explore? Start with these guides:
- Why Aura - Deeper dive into our value proposition
- How Aura Works - Platform architecture overview
- Quick Start - Get up and running in 5 minutes