Comprehensive sales metrics across 5 layers - Overview, Performance, AI Insights, Objections, and Attribution

Analytics

Aura's Analytics gives you deep visibility into your sales performance. Track KPIs, compare team members, analyze AI-driven insights, understand objection patterns, and attribute success to its sources.

Analytics Architecture

┌─────────────────────────────────────────────────────────────────────────────┐
│                          ANALYTICS DASHBOARD                                 │
├─────────────────────────────────────────────────────────────────────────────┤
│  ┌─────────┐  ┌─────────────┐  ┌───────────┐  ┌──────────┐  ┌────────────┐ │
│  │OVERVIEW │  │ PERFORMANCE │  │AI INSIGHTS│  │OBJECTIONS│  │ATTRIBUTION │ │
│  └─────────┘  └─────────────┘  └───────────┘  └──────────┘  └────────────┘ │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│  ┌────────────────────────────────────────────────────────────────────────┐ │
│  │  DATE RANGE: [This Month ▼]    TEAM: [All ▼]    LINK: [All ▼]        │ │
│  └────────────────────────────────────────────────────────────────────────┘ │
│                                                                              │
│  ┌────────────────────────────────────────────────────────────────────────┐ │
│  │                        CONTENT AREA                                    │ │
│  │                                                                        │ │
│  │     Charts, tables, metrics based on selected tab                     │ │
│  │                                                                        │ │
│  └────────────────────────────────────────────────────────────────────────┘ │
│                                                                              │
└─────────────────────────────────────────────────────────────────────────────┘

Five Analytics Layers

Aura organizes analytics into five focused tabs:

Tab	Focus	Key Questions Answered
Overview	High-level KPIs	How is the business performing?
Performance	Rep comparison	How are team members doing?
AI Insights	Score trends	Where should we focus coaching?
Objections	Concern patterns	What's blocking deals?
Attribution	Lead sources	Where do our best leads come from?

Global Filters

All tabs respect these filters:

Date Range

Option	Description
Today	Current day
This Week	Current week
This Month	Current month
This Quarter	Current quarter
Last 30 Days	Rolling 30 days
Last 90 Days	Rolling 90 days
Custom	Pick specific dates

Team Member

Filter to specific rep (Admins only):

All team members
Specific individual
Compare multiple

Booking Link

Filter by booking link:

All links
Specific link
Compare links

In This Section

Overview Tab

High-level KPIs, revenue trends, booking metrics, and pipeline health.

Performance Tab

Rep-level Apex scores, rankings, and comparative analysis.

AI Insights Tab

Score trends over time, improvement areas, and coaching priorities.

Objections Tab

Objection heat maps, resolution rates, and pattern analysis.

Attribution Tab

Lead sources, UTM performance, and channel effectiveness.

Key Metrics

Core KPIs

Metric	Definition
Bookings	Total meetings scheduled
Show Rate	Attended / Scheduled
Close Rate	Won / Attended
Revenue	Total cash collected
Avg Deal Size	Revenue / Deals won

Score Metrics

Metric	Definition
Overall Score	Overall call quality (0-100), from the 7-Stage Framework
Stage Scores	Per-stage Apex scores
Resolution Rate	Objections handled / raised