Deep Dive Tab
The drill-down view in Analytics — for when you want to see how things changed over time
Deep Dive Tab
The Deep Dive tab is where you go when you want to investigate something specific over time. The other Analytics tabs are great for "how are we doing right now?" Deep Dive is for "what changed last month?"
You'll find it as the last tab in Analytics, after Attribution.
Dashboard Layout
What's on it
The tab is built around detailed time-series charts. While other tabs show you snapshots — average close rate this quarter, top sources this month — Deep Dive shows you continuous timelines so you can spot:
- Trends going up or down over weeks or months
- Spikes that line up with a campaign, a launch, or a hire
- Drops you didn't notice from the rolled-up numbers
The headline chart is revenue plotted day-by-day (or month-by-month for longer windows) across whatever date range you pick.
Date ranges
There's a date picker at the top of the page that applies to all the Analytics tabs, including Deep Dive. Your options:
| Choice | What it covers |
|---|---|
| Last 7 days | Rolling 7 days |
| Last 30 days | Rolling 30 days |
| Last 90 days | Rolling 90 days |
| This month | Calendar month up to today |
| Last month | Previous calendar month |
| Custom | Pick any start and end |
The chart auto-adjusts — daily buckets for short windows, monthly buckets for long ones — so it's always readable.
Your selected range goes into the URL, so you can share a specific view with a teammate just by sending them the link.
When to use Deep Dive vs. the other tabs
| What you're asking | Which tab |
|---|---|
| "How are we doing this week?" | Overview |
| "Which rep is closing best?" | Performance |
| "Where do the best leads come from?" | Attribution |
| "What are buyers saying no to?" | Objections |
| "Where's the AI flagging coaching opportunities?" | AI Insights |
| "Did revenue spike around our launch?" | Deep Dive |
| "Is our close rate trending down quarter over quarter?" | Deep Dive |
| "What happened the week after we doubled ad spend?" | Deep Dive |
Deep Dive is the right place when you have a hypothesis about timing — campaigns, hires, content launches, pricing changes — and you want to see if the data agrees with you.
Related
- Overview Tab — current state
- Performance Tab — per-rep rollups
- Attribution Tab — where leads come from